12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment campaign idea can substantially improve a brand name’s attractiveness in the talent market. And the bright side is that it does not always require an insane spending plan!

Now is the time to inject some creativity and fun into your recruitment projects and shock those boring, tired recruitment strategies that generally start with publishing on task boards (boring).

When your skill group begins creating initial, engaging campaign concepts that connect into and enhance your general recruitment technique, you’ll rapidly find how to bring in the very best and employment brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing fun and engaging ways to bring in great candidates to your brand employment and make a bigger effect on applicants.

Examples consist of recruitment through a dating app, utilizing a mystical code to split, hosting meet-ups, or employing the aid of an immersive virtual trip.

– You can develop creative ideas for your recruitment project by assessing the concerns your talent team has now, investigating how other business hook applicants, or employment brainstorming new ideas with your team.

– Three examples of organizations thinking outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model lorry that interviews its own specialists, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After introducing your campaign, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test templates to simplify and automate your employing procedure.

What is an imaginative recruitment project?

Recruiters or talent acquisition teams that utilize initial recruitment campaign concepts, such as games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target audience.

How do you know if your company is using creative ideas in your strategy?

Well, has the talent team been utilizing the same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same traditional techniques that everybody else uses, there’s no chance your brand name will stick out in the crowd.

When companies interact with prospects in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to bring in the certified people they’re trying to find. Now, here’s how your team can begin doing things in a different way.

How do companies think about innovative recruitment projects?

It’s not too complex. Let’s stroll through the steps for developing effective, original recruitment marketing.

Step 1: Identify your team’s most significant blockers in acquiring top talent.

Step 2: Next, brainstorm concepts or techniques to get rid of those challenges. Here are some suggestions:

– Get inspiration from other business already considering of package.
– Put yourself in the shoes of your target audience and believe of methods to communicate with them in a design and tone that will interest them, such as an animated video.
– Reach out to coworkers to gather ideas from a varied group.
– Consider what your company values highly in its present employees.

Step 3: Bring all your concepts together and produce your recruitment project strategy, including the channels you’ll use to publish it, such as social media and your professions website.

Step 4: Review your project expense and guarantee you have the budget plan you require, or change your plan appropriately (keeping in the good stuff your target market likes).

Step 5: Launch your campaign and hope your task advert and other campaign aspects get widespread national, international, (or even viral!) attention.

Do we need to contract out specialized elements of our recruitment campaigns?

Possibly. We know that not all companies have the resources to pull off every aspect of a creative project in-house. Because case, you may require to outsource specific parts to a company, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t look like your nephew took your cellphone).
– Creating a complex video game or unpopular equation as a recruitment test

Ok, now for the fun things.

To help you win on this brand-new course, we have actually pulled together some really ingenious recruiting ideas below. Companies that came up with some initial or innovative attention grabbers to draw in great prospects.

12 innovative and motivating recruiting project examples

Let’s face it, numerous organizations need a recruitment procedure remodeling. Especially if they want to attract young, certified candidates (and the business’s company brand name is as appealing to them as a 1970s motion picture).

The following companies (the majority of which you have actually most likely heard of) likewise required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior personnel for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, recommendations.
Their most original project concept was certainly their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the show’s season ending. It might not have actually featured at any huge worldwide marketing festival, but it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful occupations like the army is becoming harder.
Recruitment method: Using pop-culture references to attract a large range of ‘profiles’.
Tactics: employment TV adverts, social networks, and other online platforms.
This campaign is unique because it utilizes the principles of great marketing or copywriting by appealing to what is essential to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely underestimated and is also experiencing a rapid boost in need post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to attract individuals whose values line up with the business’s function.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is normally exceptionally under-appreciated definitely needs some additional creative juice. Home Instead chose to use the services of a professional firm for this campaign to refresh their brand and hook precisely the right type of individuals.

The company produced extremely emotive recruiting videos for this niche industry, which 100% struck the mark with their “can’t assist but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital tasks was a difficult job.
Recruitment technique: Using a major innovation trend to join the conversation and improve their awareness in the tech skill circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a really initial campaign run by the Swedish furniture maker IKEA. To bring in talent that believes out of package, they welcomed possible candidates for an interview over a meal of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment technique: Targeting out of work, underemployed, and ready-to-work candidates looking to begin their careers in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertisement project covering social media, digital display screen ads, radio, and press coverage.
These guys are helping to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The market has restored 6.9 million tasks since April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes possible newcomers conscious of the large array of advantages offered with a career in hospitality and uses reviews from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to draw in 1,000 new workers over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment project that the software company, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept lined up well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their ingenious thinking has actually assisted them meet their Australian and worldwide consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender variety.
Recruitment method: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) effort to help in reducing working with predispositions by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment method: Targeting a very specific skill sector – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another project that’s believing out of package. After encountering an interesting market insight that “around 78% of British moms and dads aged 45 and over wish to handle a brand-new challenge once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular skill pool.

Filling the team lacks with prospects who are over 45, whose kids have actually lastly flown the nest, and who are now looking for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a distinguished international motor program and developing the brand as an emerging center for automotive software engineering.
Tactics: employment Event PR

Now that’s turning your average recruitment project method on its head for sure! The team integrated AI into the vehicle’s pedestrian speech technology and vehicle link system to evaluate the social and technical skills of those who hopped in for an interview! .

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment strategy: Using an innovative, gamified technique to engage passive candidates & using a totally free present.
Tactics: Skills test was marketed on social networks platforms

Our sibling business, Toggl Track, desired to employ an SEO manager and idea of an enjoyable project that ‘d be a win-win situation for all. We developed a skills test obstacle and marketed it across social networks, providing a free tee shirt to applicants who accomplished high scores.

Reaching passive prospects while getting the word out about our brand to other gifted workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive employer brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s massive skill acquisition project was produced by Nexus and assisted offer the brand name a much-needed facelift (considering that the seller may not have actually been leading of lots of candidates’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to accomplish?

Problem: Attracting young employees in the middle of a labor lack.
Recruitment technique: Using a growing interest among youths in home remodelling and crafting a compelling value proposal to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides restoration stops working recreated as works of art, out-of-home, web, and social media content

Intending to hire some 5,000 individuals in a year in the middle of extraordinary labor shortages, Lowe’s Canada was dealing with the huge difficulty of attracting younger employees. Partnering with an innovative firm, the brand name developed a recruitment campaign concentrating on chances for growth and learning within its network.

They have actually likewise found that 88% of Gen Z students wish to work for employment employers who provide them access to training and development opportunities.

Training is a concern for us, so we make certain to use comprehensive training to everyone who joins our groups. Operating in among our shops is a great opportunity for individuals to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand name introduced a campaign and exhibition that builds on the desire to discover by revealing compelling examples of remodelling failures that youths can avoid by working and finding out at one of the brand name’s shops. Each of the exhibits had a QR code for using directly for the different employment opportunities.

Considering your next initial recruitment project method?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach prospects.

Whatever the role, from getting up the very best engineers to roping worldwide’s biggest salesmen, your recruitment marketing efforts make certain to hit their hearts and minds if you use your creativity!

One simple method to add shimmer to your next recruitment campaign while making it enjoyable and engaging for you and possible candidates is to start with abilities tests. And, no, you don’t have to develop tests from scratch. Our test library is brimming with role-specific questions developed by the experts.

Say bye-bye to unsuitable prospects and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see simply how basic, enjoyable, and fair hiring can be.

Juste loves examining through writing. A copywriter by trade, she spent the last 10 years in startups, telling stories and building marketing teams. She operates at Toggl Hire and composes about how businesses can recruit truly terrific individuals.